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NEW PRODUCT LAUNCH

How it started…

 

Spearheaded the implementation of a guest booking module for a for a B2B SaaS travel marketplace. Worked with key stakeholders to understand target user segments and reduced the go-to-market time for an MVP by 40% through efficiently prioritizing the backlog for 5 scrum teams.

Responsibilities

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  • Product Management

  • Roadmap Planning & Prioritization

  • User Research & Personas

  • Scenario & Problem Statement

  • Hypothesis & Value proposition

  • UX & User Journey Mapping

  • Mockup and Wireframes

  • MVP Design & Implementation

  • Go-to-market plan

Main Challenges

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  • Greenfield project—the creation of a completely new module.

  • Limited time and resources.

  • Different levels of buy-in within the organization.

  • Disagreements on product vision.

 

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My Role

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  • I worked closely with the CPO and key internal stakeholders, including Customer Success, Account Management, Sales, and C-level executives, to define the product vision and contributed to the creation of a Figma prototype in collaboration with a third-party design team.

  • I partnered with engineering managers and architects to develop a solution that enabled users to access the B2C travel marketplace as guest bookers without logging in.

  • I mapped out user journeys for multiple personas, including invited guests who needed to book a trip within a budget and to a preset destination, as well as travel managers who required tools to define travel budgets, restrict trip parameters, and monitor booking statuses.

  • I created detailed requirements documentation, including epics and user stories, and built a prioritized product backlog.

  • I facilitated estimation sessions to identify technical dependencies and explore ways to accelerate implementation. Based on these insights, I requested and secured additional Scrum teams to expedite MVP delivery. As a result, I collaborated with five teams on the solution.

  • By empowering teams, fostering a collaborative environment, and aligning team backlogs for maximum efficiency, we successfully delivered the MVP 40% faster than originally planned.

  • I created user manuals, provided training to the Account Management team in preparation for the go-live process, and offered ongoing support during the launch.

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