top of page
MY PROJECTS
Here is a selection of the products I had the privilege to work on over the past few years.
EMPLOYEE PERFORMANCE SYSTEM
Lead an HR project that facilitated the transformation of a paper based employee target setting and evaluation system to a digitalized, web-based format, reducing the paper trail and improving efficiency significanly while increasing transparency.
Responsibilities
User Research
Scenario & Problem Statement
User stories & User Journey Mapping
Product Requirements
Roadmap Coordination
Stakeholder Engagement & User Interviews
3RD PARTY REPORTING TOOL INTEGRATION
Lead the integration of a third-party reporting tool for a business travel marketplace. Worked with Account Management, Customer Success and Business Operations to identify and remedy data related customer pain points, and improved data visualization and reporting capabilities by 400% as a result.
Responsibilities
Product Management
Roadmap Planning & Prioritization
Stakeholder Engagement
Analytics & Data
Data-Driven Decision-Making
A/B TESTINGS FOR HOTELS.COM REWARDS
Conducted A/B testings for Hotels.com Rewards, a loyalty program with 30M subscribers driving approximately 70% of Hotels.com revenue to provide more personalized experiences and better deals to our customers while also increasing conversion rates.
Responsibilities
Technical Product Management
User Research & Segmentation
Scenario & Problem Statement
Hypothesis & Value proposition
Data-Driven Experiments
Roadmap Coordination
Continuous Improvement
GUEST BOOKING MODULE CREATION
Spearheaded the implementation of a guest booking module for a B2B SaaS travel marketplace. Worked with key stakeholders to understand target user segments and reduced the go-to-market time for an MVP by 40% through efficiently prioritizing the backlog for 5 scrum teams.
Responsibilities
Product Management
Roadmap Planning & Prioritization
User Research & Personas
Scenario & Problem Statement
Hypothesis & Value proposition
UX & User Journey Mapping
Mockup and Wireframes
MVP Design & Implementation
Go-to-market plan
VIP ROLL-OUT FOR HOTELS.COM REWARDS
Managed the worldwide roll-out of our multi-tier VIP program increasing the coverage by 80% within 4 months. Worked with Customer Success, Communications, Marketing, UX Design, Finance and Engineering to ensure maximum benefits to our customers.
Responsibilities
Product Management
Rollout Management
Roadmap Coordination
Cross-functional Collaboration
Governance
HEADLESS CMS INTEGRATION
Drove the design and implementation of the new marketing pages for a business travel marketplace in collaboration with an external design agency using a headless CMS tool to build the required infrastructure for facilitating real-time updates and brand marketing campaigns.
Responsibilities
Product Management
Roadmap Planning & Prioritization
UX & User Journey Mapping
Change Management
Stakeholder Engagement
Run the Business Tool Creation Implementation for Marketing
UI/UX MODERNIZATION OF AN ESG PLATFORM
Co-managed a UI/UX Modernization project for a leading ESG B2B SaaS Platform. This entailed rewriting the UI using a completely new technology stack, moving business logic from the old front-end code into a new backend infrastructure and redesigning the existing workflows to reduce churn, boost adoption, retention, and enable customers to discover product value.
Responsibilities
Product Management
Roadmap Planning & Prioritization
User Research & Personas
Scenario & Problem Statement
Hypothesis & Value proposition
UX & User Journey Mapping
Mockup and Wireframes
MVP Design & Implementation
Analytics & Data
Data-Driven Decision-Making
Go-to-Market Strategy
bottom of page